I'm working my way through
Unleashing the Ideavirus, a 13 year old work from Seth Godin and it's still a worthwhile read. It's also available as a
free PDF from his own site. Darned if it doesn't work. I started off getting it free and am now thinking about buying the thing. I almost never do that but the man is right. When the product is remarkable, the way you look at it changes. This product is remarkable.
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