Seth Godin does another right angle surprise today, taking on the crowd dynamics of events and trashing the 10 person banquet table. It is perfect for the servers, for the venue, and for efficient service but it absolutely subverts the purpose of the meeting. Instead he suggests that we seat five people at a table for four to promote conversation and connection. Proximity promotes conversation. The downside is that there will be scant room for the dinner rolls.

Who cares about the dinner rolls?