My ongoing pay-to-click experiment is yielding a bit of odd metadata. I'm starting to see a number of cyrillic lettered ads. Chrome helpfully will translate them so there actually is some utility in their being shown me. It's odd to see and shows a different advertising aesthetic. At least one campaign is visually based on the idea of lending money to the mob.
It's probably nothing but gets tossed in the big mental pile of oddities that lurk around the back of my head.